Cardboard mini-dispenser under own retail brand

The retail chain was looking for a private label counterpart to the small portion packs of chocolate flakes and (fruit) sprinkles supplied by a well-known, top-level brand. The retail chain provided the artwork for the packaging and selected Budelpack as its partner to supervise the purchasing, logistics and packaging processes, from the purchasing of the chocolate sprinkles and the printed cardboard, right the way through to the filling and supplying of the ready-to-use mini dispensers to the retail chain's distribution centres.

Budelpack's solution

Every product-packaging combination has its own challenges. This time around it was miniature boxes with tiny flaps that are subject to great tension. The adhesive was crucial to gluing and keeping the flaps closed in spite of the high production speeds.

The retail chain's advertising agency designed the packaging on the basis of a technical drawing. The artwork was then sent to our box supplier and they sent us the printed, unfolded packaging. We normally collaborate with external parties that select the right products for us because we are not product specialists. However, in this case, we purchased the product ourselves.

Expand your own brand with a product-packaging combination?

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