Complete product-packaging combination arranged from start to finish The Jumbo retail chain was looking for a private label counterpart to the small portion packs of chocolate flakes and (fruit) sprinkles supplied by a well-known, top-level brand. Jumbo provided the artwork for the packaging and selected Budelpack as its partner to supervise the purchasing, logistics and packaging processes, from the purchasing of the chocolate sprinkles and the printed cardboard, right the way through to the filling and supplying of the ready-to-use mini dispensers to Jumbo's distribution centres.
Every product-packaging combination has its own challenges. This time around it was miniature boxes >> with tiny flaps that are subject to great tension. The adhesive was crucial to gluing and keeping the flaps closed in spite of the high production speeds.
Jumbo's advertising agency designed the packaging on the basis of a technical drawing. Jumbo sent the artwork to our box supplier and they sent us the printed, unfolded packaging. We normally collaborate with external parties that select the right products for us because we are not product specialists. However, in this case, we purchased the product ourselves.
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